The importance of
optimising your website for Google
The Low Bid :
"It is unwise to pay too much, but it is worse to pay too little. When you
pay too much, you lose a little money... that is all. When you pay too
little, you sometimes lose everything, because the thing you bought was
incapable of doing the job it was bought for. The common law of business
balance prohibits paying a little and getting a lot.., it cannot be done. If
you deal with the lowest bidder it is well to add something for the risk you
run.
And if you doubt that, you will have enough to pay for something better.
There is hardly anything in the world that some man cannot make a little
worse and sell it a little cheaper and the people who consider price only,
are this mans prey"
John Ruskin (1819 - 1900)
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