Google Search Optimisation
Is
Your Website On Page One of Google ?
This is an extremely important part of having a website. Your website is a
tiny needle in a huge virtual haystack. Google accounts for over 90% of all
UK searches and has billions of web pages indexed in its database -
how will anyone find yours?
If customers cannot find you listed on Google you will loose most of your
prospects.
Google is the No. 1 driver of viewers to your
website.
93% + online experiences begin with a search
90% + of Internet searches in the UK are on Google
92% + of people don't look past the first page on Google.
People are not usually looking for your company name, they are searching for what
they need using keyword search terms. So if you are a website designer in
Stockport like me, they are searching for 'stockport website designer' or
'web design stockport' - which is probably how you found me - not 'home page
web design'. You need to be on page one of Google for
as many of
your keyword search terms as possible.
Organic Search Results
Your position on Google is mainly determined by two equally important factors:-
1. Optimisation of Your Pages for Your
Keywords
Search engine optimisation of websites which is one of my specialities - I
can optimise all the pages on your website so that Google can find it using
your keywords - using my experience and specialist
search engine optimisation tools I can make the necessary changes to the
code on your web pages.
2. The Number and Quality Links FROM other
RELEVANT Websites
Your Search Engine Positioning is also determined by how many other websites
link to yours, the quality of that link page, the relevance to your business
of that page and the keyword text in that
link. So if you want to raise your search positions on Google you need to
encourage other relevant website owners to recommend your website as being
useful to their
users.
Please note:
Getting your website to appear on the first page of Google for 'generic'
keywords such as 'kitchen sinks' is difficult, time consuming and
expensive.
These nationwide and sometimes global keywords have a lot of competition
from other website owners who
are spending a lot of money on search engine optimisation!
For keywords with brand names such as 'blanco kitchen sinks' and keywords with local
place names such as 'kitchens stockport' it is usually quicker and less
expensive.
It should be noted, however, that no one can guarrantee that you will achieve a
page one position on Google - this is always up to Google. What you can do
is make sure your website is properly optimised for your keywords so that
Google can find it.
You should not under any circumstances pay a company to add links to your
website. This is against the spirit of Google and not helpful to your
viewers. It could result in Google
penalising or banning your website from their search engine.
Google Adwords:
When you search on Google you usually see some results at the top of the
page and some at the bottom of the page which have a small 'Ad' symbol in
a green sqaure to the left of the website address. This denotes that
these are paid for advertisements. These advertisements look like normal
search results but they are paid for - the website owner will pay Google
everytime a link is clicked.
To be certain of gaining traffic to your website from people who are
genuinely interested in your products or services you will need to do the
Google Adwords (otherwise known as 'pay-per-click'. For this you would
need a Google Adwords account, a monthly budget and a set of correct
keywords and advertisements. Call or email me if you'd like to know more
about this.
